Friends,
I’m so excited to finally share a change that’s been in the works for a while… Southern Roots & Boots has a new name — Magnolia & Pine Co.!
This rebrand is more than just a fresh logo or new colors. It’s the next chapter of a dream I’ve been building since day one. As many of you know, I started Southern Roots & Boots with a simple mission: to help women feel confident and beautiful in timeless, approachable styles that pair perfectly with their favorite boots. Along the way, our little boutique became more than fashion — it became a community that celebrates Southern charm, effortless style, and the comfort of home.
Over the past year, I felt our brand evolving. I wanted our name to reflect where we’re headed — a place where fashion meets lifestyle, and where clothing, home, and everyday inspiration come together under one roof. Magnolia & Pine Co. felt like the perfect fit:
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Magnolia for grace, tradition, and timeless Southern beauty.
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Pine for strength, roots, and the feeling of home.
What’s Changing?
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Our name and branding: You’ll see Magnolia & Pine Co. across our website, social media, and packaging.
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Our vision: We’re expanding beyond clothing to include curated home décor and lifestyle pieces that reflect the same effortless, timeless charm you’ve always loved.
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Our commitment: What’s not changing is our dedication to helping you create a wardrobe and a home that make you feel confident, comfortable, and beautifully you.
Why the Change?
Just like style, businesses grow and evolve. Magnolia & Pine Co. feels like the truest reflection of where we’re headed — a grandmillennial-inspired Southern lifestyle brand that blends fashion, home, and heart.
For more information about the rebranding read our story, there is even a video explaining the why behind our new name!
Thank You
I couldn’t have made this transition without you — the incredible community that’s supported this journey from the very beginning. Thank you for being part of this story. I can’t wait to share everything Magnolia & Pine Co. has in store for you.
Here’s to new beginnings and timeless charm,
Ashton
Founder, Magnolia & Pine co.